Our mission is to help protect Africa's nature, empower the people that live there and raise awareness of the issues affecting them.
We also choose and champion suppliers with uplifting community projects, even if we pay extra to do so; whether they provide work in areas of high unemployment, empower women in a man’s world or teach local communities to value certain trees, which would otherwise be felled. We ensure that all our suppliers meet rigorous sustainability requirements and that they are paid fairly.
We champion chemical-free farming and sustainable farming.
Organic farming helps promote natural, sustainable and ecological approaches to the land use. This helps with the fertility of other farmers adjacent plots, eliminates harmful chemicals and organic pollutants; and reverses land degradation, thus conserving agricultural land. It’s also better for you, the consumer.
We offer complete transparency with the ingredients we use, and their provenance, along with a promise that if you don’t like our product in any way, you can return it for a full refund.
All our products are all-natural, are good for you and good for the world. We believe we can really make a difference, we believe that business is the best vehicle from which to make a difference, and our vision is that one day, we will all be able to live in harmony with nature once again.
We envision a world where man and nature can work together sustainably to save the planet.